The AI revolution isn’t coming — it’s already transforming how we create, scale, and lead. But beyond the hype and headlines, what does it really mean to use AI to grow a business and tell more compelling stories?
For Pete Sena, the answer starts with curiosity. Experiment boldly. Ask better questions. And connect story, strategy, and systems to design demand.
Pete has spent the past two decades blending creativity, technology, and entrepreneurship. From launching Digital Surgeons out of his college dorm to advising Fortune 500 brands, he’s been helping leaders harness design and innovation to stand out in a noisy market. Today, through ventures like The Resonance and DistricT, Pete is exploring how AI can amplify human creativity — not replace it.
On AI with Bry, Pete shared how AI is changing the creative process, why leaders must stay hands-on with the tools, and how to lead teams through this new era.
Bryan Dennstedt